Willow and Belle Florals presents Between Petals, an intimate event series for florists, aspiring florists, and flower lovers.

 

The industry has historically lacked diversity, with many people from underrepresented backgrounds finding it difficult to see themselves reflected within the profession and access the networks that support career growth. Designed to feel intimate and community focused, Between Petals encourages authentic connection, a space for learning and the celebration of the role of flowers within contemporary creative culture.

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Between Petals - STUDY 01 brings together Rosa Sida, Creative Director of Filth Floristry, and Bilen Zeremariam, Interior Designer and Founder of Queen of Hearts Floral Design, for an honest conversation about building a creative career in floristry. Together, they'll share their journeys, discuss balancing artistic vision with running a successful business, and explore the future of a more inclusive and accessible floral industry.

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Whether you're just starting out, growing your floral business, or simply passionate about flowers, be sure to grab your ticket to Between Petals - STUDY 01 and join us for an evening of inspiring conversation, fresh perspectives, and meaningful connections within the floral community.

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